所 在 地:瑞士
headquarters for swatch + production buildings for omega
日本建筑师坂茂赢得了斯沃琪(swatch AG)和欧米茄(omega SA)公司新总部建筑设计竞赛,这两家姐妹公司特别注重现有景观和品牌标示之间的关系。这两个著名品牌计划把新总部建在biel地区, 作为地区振兴计划的一部分;然而坂茂的方案将保留omega公司原有的大楼——工业化初期的建筑遗迹。omega的新生产大楼将采用木框架结构,中央大楼则加固了两家公司重叠的空间。统一的大玻璃窗和百叶窗支撑了分段的木柱结构和太阳能光电板。中央大楼还将作为swatch和omega共同的博物馆,宽敞的椭圆形报告厅与swatch大楼的表皮相连。swatch新总部是一个半圆的、曲线形木框架结构建筑。弯曲的木结构像表皮一样将内部交通流线延伸到户外广场。外层的木表皮拥有多重功能,但构造却相对简洁。巨大宽阔的木结构体与透明表皮相结合,让建筑成为一个令人愉悦的中心空间,同时突出了两家手表公司的品牌特征。
Shigeru ban's winning competition entry for the new headquarters of swatch AG and omega SA, sister companies of the swiss watch giant swatch group AG, is particularly attentive to the relationship between the existing landscape and brand identity. the two famous brands will organize their expanded premises in the biel area as part of a greater effort to revitalize the site; however the japanese architect's proposal will keep omega's early buildings, themselves relics of a once-nascent terrain of industrialization. omega's brand new production edifice will be timber frame construction while the central building will consolidate the overlapping functional areas of the two companies. integrated expanses of glazing and systematic louvers would bolster the sectionally split timber columns along with solar panels. the central building will also serve as the swatch and omega museums, with a spacious, oval auditorum connected to the swatch shell. this grand architectural gesture is a semi-circular, curved, timber-framed swatch building headquarters. the curved wooden construction expresses structure as as skin while allowing elongations of circulation to connect with airy plazas. employing brilliant joinery, the outer shell serves multiple functions with minimalist tectonics. wide-grained wooden crosses alternate with a translucent envelope, thereby allowing the building to be both a pleasant spatial axis and assertion of brand identity.