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[综合] 柏林芭比梦之屋

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发表于 2013-6-3 20:14:38 | 显示全部楼层 |阅读模式



所 在 地:德国 柏林
在柏林的著名地标——亚历山大广场附近,一个2500平方米的“芭比梦之屋”刚刚开放。与这个玩具娃娃老式的Malibu屋不同的是,这个真人版的粉色屋子可以接待现实中的游客。游客进入每个房间的交通联系是通过电梯。从阔气的大门到厨房、客厅、阳台、卧室、洗浴室和看似无边的步入式衣橱,“梦之屋”展示了这个著名玩具娃娃的住宅内部和生活方式。“芭比梦之屋体验”的网站上说,这里将会有超过350款的芭比娃娃和其他纪念品。这里采用的无线射频识别技术(RFID)让人们在这里有一个私密的游览体验。游客只要带上一个附有个人信息(姓名、性别、语言偏好)的手环,就能连接到各个互动台,这样就可以通过LED触摸屏体验整个梦之屋空间。
然而,“芭比梦之屋”自从本月16号开放以来,已经受到了社会女权主义者的批评。他们认为,这里显然是个性别歧视的象征,它的存在延续着对女性的刻板印象。虽然这不是芭比这个形象第一次受到性别争议的矛头指向,但是这个虚拟形象的现实化还是会给年轻女孩错误的引导。在这个“梦之屋”,女生可以通过提供的数字化手段在虚拟穿衣镜前试穿衣物、烤制虚拟蛋糕等,这都是对现代女性起到的社会用处非常片面的印象。


译者:筑龙网 flyingboots
译稿版权归筑龙网所有,转载请注明出处。
A 2,500 square meter Barbie dreamhouse experience has opened up in Berlin, near the city's famous landmark Alexander Platz. Fashioned off the much-loved doll's Malibu House, this real-life version has visitors in the pink. One is 'transported' from room to room via an elevator. From the grandiose foyer to the kitchen, the lounge room with a balcony, the bedroom, the bathroom and all the way to the seemingly endless walk-in wardrobe, this dreamhouse offers a completely new insightinto the living interior and lifestyle of the famous doll. The Barbie's dreamhouse experience website says that more than 350 Barbie dolls and other memorabilia are spread throughout the dwelling. RFID technology is what allows one to have a personal experience at the dreamhouse. Worn in the form of a bracelet, the data of each individual is registered into the tag (name, gender, language preference), and are connected to the various interactive stations, so that one can interact with the space through LED touchscreens throughout.
However, since its opening on may 16, 2013, the attraction has been receiving much criticism from feminists who are saying that it is a display of sexism, and its existence is perpetuating bad stereotypes about women. Though this is not the first time Barbie has generated controversy amongst gender rights activists, the idea of having made her fantasy world a reality is sending out the wrong messages to young girls. Many of the interactive activities available for people to engage in, such as trying on the various outfits of the style icon via a digital mirror in her walk-in closet, or concocting a virtual cupcake in the kitchen are delivering the wrong messages about body image and physical ideals, and offer a very one-sided view of what the female's role within our society should be.
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