月轮大摩天轮GOW Nippon Moon / UNStudio

超妹大爱infini

UNStudio在2012年被邀请为日本设计巨型景观摩天轮。摩天轮在日本很常见，因此需
要一个全新截然不同的摩天轮。UNStudio与来自 Arup和三菱重工的世界上最专业工程
师同你合作，挑战结构的束缚，为游客提供一个绝妙体验和全景视野的摩天轮单元。
In 2012 UNStudio was invited by Ferris Wheel Investment to formulate a vision for the
design of a Giant Observation Wheel in Japan. Due to the popularity of Ferris Wheels in
Japanese culture and a potential flow of millions of tourists from South-East Asia, the
project was required to have an international impact and differ substantially from all
existing wheels of its kind.
Structural constraints defined by Arup and Mitsubishi Heavy Industries - two of the
world’s most specialised wheel engineers – left little room for maneuver due to the
location and the size of the GOW. The challenge for UNStudio however was to find a
typical language for the architectural design which would characterise the overall idea
behind the function of the Observation Wheel. Essential to this approach was the
creation of a coherent design strategy which could capture the full scope of the user-
experience offered by the Observation Wheel. In order to individually suit this
experience to the visitors, UNStudio partnered with Experientia to research how
behavior could influence user-experience.
让人叹为观止，可以与伦敦眼等大型景观构筑物相媲美。
如同圆月的巨型摩天轮上一共有32个胶囊单位。

Knowledge wheel
UNStudio’s ‘Nippon Moon’ is a new cultural blockbuster in the broadest sense. It has
been designed to create a journey in which learning about the environment, culture and
one’s individual part in this is central. Four key elements define the logics of the socio-
architectural design; enhancement of the senses, interactivity, experience and
romanticism. Through the integration of interactive design elements it was possible to
extend the design far beyond both the moment you physically become part of the wheel
and long after you disembark. In order to achieve this, a virtual world was created in
which the visitor becomes part of the social network which revolves around the GOW.
Discovery, the Ride and the Return are three chapters of the design which contribute to
attracting visitors and to the stimulation of the imagination.
胶囊挑战结构的束缚，游客可以下载摩天轮的APP，预定之外还能通过科技与其它胶
囊的乘客交流。胶囊的皮肤也能改变，与游客进行互动。
每个胶囊都有不同的主题，为游客提供一个绝妙体验和全景视野。

The journey begins with the optional online purchase of tickets and the downloading of
the Nippon Moon app. Visitors can not only chose the time of their ride, but can also
choose the theme of their experience, as each of the single and double-decker
capsules on the wheel focus on a different theme. Upon entering the visitor centre
guests are greeted by the ‘Hall of Fame’, a dynamic installation of digital photographs
taken by visitors during their ride. These photographs can be uploaded instantly to the
Hall of Fame during the ride and discovered on display in the installation upon leaving.
From the ticket pick-up point and cloakroom facilities on the ground floor, the visitor
follows a circular ramp, along which retail, food & beverage and exhibition pockets are
anchored. Due to a system of ‘Active Queuing’ which notifies the visitor of the time
remaining until boarding, standing in line for extended periods of time is eradicated,
leaving the visitor free to make use of all the facilities until it is their time to board their
pre-selected capsule.
设计让客人充分参与摩天轮文化，联通环境，文化，人，旅程，旨在增强互动性，体
验，还有浪漫感受。让游客实实在在的身心释放。游客可以下载摩天轮的APP，预定
时间，选定自己想乘坐的不同主题的胶囊。不用排队，而能在游客中心按照自己的想
法到处参观，然后到预定的时间登上胶囊即可。此外游客还可以用手机和平板电脑通
过APP与其它乘客进行互动。胶囊的皮肤也能改变，与游客进行互动，内部影响有助
于游客更加深入体验。
一个全新的设计，挑战结构，突破感官享受，还能用数字科技改变视野和体验，增进
交流，完善并成为文化中一部分。绝无仅有的浪漫，值得期待。
The Nippon moon app is designed as a strategy for a user-experience interface that
can be installed on smartphones and tablets. During the ride, this accessible software
makes it possible to communicate with people in the other capsules, who are otherwise
physically and visually separated from you and whose capsule follows a different theme
to your own. In addition the possibility to enhance the senses through the incorporation
of augmented animations or sounds helps to focus the experience of the visitor. The
app also allows the visitor to switch from reality to digitally altered views from the
capsules, which are created through augmented reality techniques in the transparent
skin of the capsules.
Interactivity is used to develop a greater sense and understanding of the surrounding
reality and results in an active rather than a passive visitor. The experience mediates
between the real and the virtual, bringing about a significantly different moment in time
and creating a memory or ‘after image’.
Upon leaving the wheel, the visitor follows a second circular ramp with further facility
pockets, eventually returning to the cloakroom area on the ground floor.
Romanticism is an integral part of the vision to ensure that the design and engineering
of the wheel can become embedded in history as a new development in engineering
and an integral part of modern Japanese culture. The concept of the observation wheel
itself is not new, however the idea to merge the robustly designed and engineered
physical wheel with a fully integrated virtual world creates the unique character of the
Nippon Moon GOW.
                                                            胶囊单位


GOW Nippon Moon, Japan, 2012
Client: Ferris wheel Investment Co.,Ltd
Location: Japan
Building surface: Terminal and platform 7.200m2
Building volume: Terminal and platform 90.000m3
Capsules: 32
Building site:18.000m2
Programme: Giant Observation Wheel
Status: Design
Credits
UNStudio: Ben van Berkel, Gerard Loozekoot with Frans van Vuure, Filippo Lodi and
Harlen Miller, Jan Kokol, Wendy van der Knijff, Todd Ebeltoft, Tina Kortmann, Patrik
Noome, Jeroen den Hertog, Iain Jamieson
Advisors
Engineer: Arup Tokyo + Melbourne
Interactive design: Experientia, Italy
Animation: Submarine, Amsterdam
Visualisation: MIR        转自谷德设计网